A classic returns: WMF Professional reintroduces JUWEL to its portfolio

The JUWEL cutlery collection from WMF Professional will be available again as of the fourth quarter. Launched in 2013, the series established itself for high-end hospitality settings and is recognised for its subtle yet striking design. A characteristic feature of JUWEL is the elaborate faceting at the lower end of the handle, which is reminiscent of a finely cut gemstone, giving the collection its name. The collection comprises around 20 pieces of cutlery, covering all key applications in upmarket gastronomy, the hotel industry as well as banqueting and events.
 
With its reintroduction, WMF Professional is expanding its portfolio in the premium segment with a collection that has proven itself in the market over the years and is a reliable option for businesses that value consistent quality and a distinctive look. Two variants are available for table knives and starter knives: the Monobloc design or hollow handle with inserted blade steel edge. All cutlery pieces are made of high-quality Cromargan 18/10 and are designed for intensive use in gastronomy and the hotel industry. For the relaunch, JUWEL will be available in Cromargan as well as in the PVD pale gold variant. Additional PVD coatings and individual cross-finishes can be made to order on request for project business.
 

 
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885-500 
wmf@press-n-relations.de 
https://www.wmf-professional.de 

Press and public relations:
WMF Press Office
c/o Press’n’Relations GmbH 
Désirée Müller and Monika Nyendick 
Magirus-Deutz-Str. 14
89077 Ulm, Germany 
Tel. +49 731 146 156-72
wmf@press-n-relations.de 
htps://www.press-n-relations.de
 
 
 
About WMF
As the Expert of Table Culture, WMF Professional offers a wide range of products for the restaurant and hotel industry. With its high-quality products, WMF Professional creates an unrivalled culinary experience. Carefully designed cutlery, porcelain, glassware, serving items and buffet solutions of the highest quality meet the high demands of customers in over 120 countries around the world. WMF Professional also offers integrated concepts for equipping apartments with a selection of Groupe SEB small electrical appliances and the familiar WMF Professional product portfolio.
 
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. Founded in 1853 in Geislingen an der Steige, the brand stands for innovation based on tradition, as well as development and design “Made in Germany”.
 
The WMF Professional brand is part of Groupe SEB and is marketed together with other B2B brands under the umbrella of the “SEB Professional” business unit.